Monday, April 5, 2010

A tale of two Tigers
The adulteress golfer and his comeback


The week of April 5th will certainly be an exciting one for the world of golf. The PGA’s Progidal Son, Tiger Woods will return to compete at The Masters in Augusta. Ratings will surely burst at Nielsen’s seems with curious viewers wishing to see a car-wreck in slow motion. Will Tiger perform well? Will he suffer heckles that break his famed concentration? Will his return be overshadowed by some new bombshell?

Only time will tell.

But what is most interesting is the phenomenon of building up a celebrity, then gleefully tearing their brand apart with sordid details, innuendo, and voyeurism. Mr. Woods was presented to the public by way of his marvelous talent and by extension, so too must be his personal life (and we all know what an assumptution makes of you and me).

But over the 2009 Thanksgiving weekend, that façade was shattered by an early morning auto collision—the image of a superstar in a mortal predicament. Following the exposition of several extra martial affairs was the predictable forgive me for my transgressions speech. And now begins that rehabilitation tour—but for what purpose? To rebuild a brand for the financial gain of one individual at the expense of the public trust?



-- Killswitch Politick



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