Tuesday, April 13, 2010

Tiger Woods: Forgive me, now buy my products
The golfer proves he has put himself before the public




Forgive us for again writing about Tiger Woods, but the latest news is a chance to say, we told you so! Last week, this publication asked a question about to which end the golfer is asking for the public’s forgiveness, “To rebuild a brand for the financial gain of one individual at the expense of the public trust?”

With the release of the new Nike ad, we apparently now have the answer to the question—yes.

Mr. Woods has a phenomenal talent and work ethic. The public was sold this image over and over again, by Mr. Woods himself, the PGA, and his sponsors. But since the truth of the real man has come to light, we know the reputation/his brand, to be a complete lie.

While it certainly does not mean he has no talent, it does mean that he has the will to perpetrate an image fabrication for the express purpose of professional and financial gain. In the wake of one of the hugest scandals in sports history, the golfer is asking for the public’s forgiveness so that he may return to his family and to the sport in a commercial designed to guilt consumers into granting their forgiveness and then go buy the products he endorses.

Before granting Mr. Woods forgiveness, fans should ask themselves would they give TV evangelist Jim Bakker the same chance?


-- Killswitch Politick

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